The purple economy, highlighted by the UN and showcased since a 2011 UNESCO-backed forum, integrates cultural, creative, and care principles with economic activities. It emphasizes women`s empowerment, creativity in arts and media, and aims for sustainable development. Focused on economic growth, innovation, and social inclusion, it values cultural diversity as a driver of development. Key areas include creative industries, cultural heritage, and digitization, advocating for policies that nurture creativity and cultural expression.